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Showing posts with the label data collection

California Consumer Privacy Act Explained

Consumers’ personal information is getting exploited more often than ever! One of the most recent examples of this is the Facebook scandal where information of around 540 million user accounts was compromised. The breach of personal information is not limited to any particular industry. It is happening across all sectors and all parts of the world.  Since 2018, Omnibasis empowered companies to comply with the GDPR laws passed in Europe. While the United States congress is debating on what to do, California is taking the lead in protecting consumer data from getting exploited and to make consumers feel more secure about their personal information collected by businesses. For that purposes new law has been introduced in California, United States and it is known as the California Consumer Privacy Act . The purpose of this new law is to make all businesses accountable for their handling of your personal data and to ensure they take the appropriate steps to monitor and protect the p...

What can we do to safeguard our data from Facebook misusing it

It just got revealed that 50 million Facebook profiles were harvested by Cambridge Analytica in a major data breach. Most people give all their personal information to Facebook without ever thinking how it may be used. Once you share your personal data, it is just a matter of time before your personal data will be stolen, leaked, or misused – just as it happened with Facebook. Can you trust the platform or their ability to protect your data? Next time you should ask about lawful basis for processing your personal data There are no current laws in United States , maybe it’s a time, that establish the lawful basis for processing data. The European Union has passed such a law in 2017 and it’s going into effect in May 2018. It is called the General Data Protection Regulation - GDPR.   According to GDPR laws, the company must be able to prove and describe what lawful basis they have to store and use your personal information. The company can use several types of legal grounds ...

Lawful basis for data processing in GDPR

Meet the new term in the new general data protection regulation (GDPR) – “lawful basis for processing data”. In the heart of this new term are new rules for obtaining and managing user consent. So, let’s dig into what this will it mean for your business or an organization! You’ve got mail! Yes, another junk email just appeared in your inbox. Before you click delete, first check who sent it to you and why. Maybe you ordered a new swimsuit a few months back, but were you also asked, if it was ok to be contacted by the seller once a week, forever and ever? The new law turns this question around to protect you. Does the seller have a lawful basis to store and process your personal data? And what is the basis that they used to send you an email in the first place? What exactly does “lawful basis for processing data” mean? According to GDPR laws, the company must be able to prove and describe what lawful basis they use to store and use your personal information. The company c...

New Child safety protections with GDPR

The new EU laws taking effect on May 25 th 2018 bring stronger protection for our children online. If you are a business or organization that collects data on children, for instance, children’s swim class registration, you should read about the huge consequences for your business. We are already working with large multinational companies, banks, and IT vendors to help them to comply with the new laws. They all have their hands full when GDPR is enforced. What if you are a small business, social club or non-profit organization? Even in that case, your business or organization does not get exempt from the requirements for a parental consent A high bar for lawful basis The EU's new regulation for collecting, storing and processing of personal data greatly strengthens the protection of children below the age of 16. The biggest change is a high bar to prove that your company has the lawful basis for processing data about the child. For example, if you are offering an ...

Is your private data under attack?

2017 marks a new era of data breaches , identity theft and connected devices security breaches, with high profile cases like Yahoo, Equifax and Uber just to name few.  The governments across the world are striking back with more stringent data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union (EU) and similar regulations are in works in the United States and other countries across the globe. On the one side, consumers face unprecedented levels of data theft, privacy violations and feel increasingly violated and vulnerable, while at the same time, businesses are facing the challenge of higher complexity to securely store and protect consumer private data, preferences, consent and permissions. A MASSIVE AMOUNT OF CONSUMER DATA IS COLLECTED AND CONSUMER PRIVACY IS AT STAKE AROUND THE WORLD Consider these projections from a report by Computer Science Corporation (CSC) calculating the amount of data that will be generated and...