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What can we do to safeguard our data from Facebook misusing it

It just got revealed that 50 million Facebook profiles were harvested by Cambridge Analytica in a major data breach. Most people give all their personal information to Facebook without ever thinking how it may be used. Once you share your personal data, it is just a matter of time before your personal data will be stolen, leaked, or misused – just as it happened with Facebook. Can you trust the platform or their ability to protect your data?

Next time you should ask about lawful basis for processing your personal data

There are no current laws in United States , maybe it’s a time, that establish the lawful basis for processing data. The European Union has passed such a law in 2017 and it’s going into effect in May 2018. It is called the General Data Protection Regulation - GDPR.  According to GDPR laws, the company must be able to prove and describe what lawful basis they have to store and use your personal information. The company can use several types of legal grounds for processing, for example your personal data is required to meet an agreement e.g. to store your shipping address so they can ship your order but in most cases companies just collect data without any real use for it at that point in time.

What lawful basis does Facebook have?

Let’s start with your basic personal data you hand over to Facebook, like your name, birth day, origin, gender, where you live, etc. Applying the new EU laws, Facebook has no “lawful basis to process that data”. It can operate just fine and let you to post your updates, photos and share with friends without any of that information that you had to share with them. Instead, all the data you are sharing with Facebook is used to make money for Facebook and in no way benefits you.

In general, in order for any company to establish the lawful basis for legitimate interest, the company must be able to provide a detailed assessment of that legitimate interest they have in using your data and prove that they have properly considered all rights of the individual. For example, the need for sensitive information, such as ethnicity, sexual orientation, etc. can never be a legitimate interest.

Obtaining and managing your consent

The safest lawful basis for collecting and using personal data is to have an explicit consent with the individual. It can be as easy as a specific opt-in box for a newsletter when you purchase something online.

What did you consent to when you signed up with Facebook? Maybe it is a time you revisit those long pages of fine print and the other pages and pages of agreements from Facebook that you blindly agree to and that make you give up all rights to personal data privacy. As in the case with Cambridge Analytica, you data might have been harvested, whether you wanted or not.

The new law in EU should be able to protect you from such a data breaches. At the same time, how do you know that you can trust a company like Facebook now. The solution is to take control over your personal data and new technology innovations like the Blockchain can help you control the access to your personal data.

At Omnibasis we built a data privacy network as a service. With the power of the Blockchain we create a smart contract that lets the consumer define what personal data a business can access and for which purpose. Consumers now have a full transparency into what information was shared, when and with whom – we call this the “circle of trust”.

To build the circle of trust we have pledged to build Omnibasis on four foundational principles:
  •          Security: our priority is to safeguard data with state-of-the-art technology, processes, and encryption;
  •          Privacy and control: consumer is in control of the privacy of their data, who has access to it, and for how long;
  •          Compliance: we will continue to build in compliance with industry standards and certifications;
  •          Transparency: complete visibility into what data is stored, how and when it’s accessed.

Meet Omnibasis

Consumers can take their first step in protecting personal data access when join the Omnibasis’s Circle of Trust. With Omnibasis consumers can manage their given consents, permissions and preferences and benefit by engaging and sharing only with the businesses they want to interact with, on their own terms. Join Omnibasis's Circle of Trust today and take your first step to protect your personal data.

About Omnibasis

Omnibasis is a business management solution to run your sales, marketing, commerce, and operations powered by Blockchain technology. Visit to meet the operating system for your business.


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