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Showing posts with the label privacy and control

California Consumer Privacy Act Explained

Consumers’ personal information is getting exploited more often than ever! One of the most recent examples of this is the Facebook scandal where information of around 540 million user accounts was compromised. The breach of personal information is not limited to any particular industry. It is happening across all sectors and all parts of the world.  Since 2018, Omnibasis empowered companies to comply with the GDPR laws passed in Europe. While the United States congress is debating on what to do, California is taking the lead in protecting consumer data from getting exploited and to make consumers feel more secure about their personal information collected by businesses. For that purposes new law has been introduced in California, United States and it is known as the California Consumer Privacy Act . The purpose of this new law is to make all businesses accountable for their handling of your personal data and to ensure they take the appropriate steps to monitor and protect the p...

What can we do to safeguard our data from Facebook misusing it

It just got revealed that 50 million Facebook profiles were harvested by Cambridge Analytica in a major data breach. Most people give all their personal information to Facebook without ever thinking how it may be used. Once you share your personal data, it is just a matter of time before your personal data will be stolen, leaked, or misused – just as it happened with Facebook. Can you trust the platform or their ability to protect your data? Next time you should ask about lawful basis for processing your personal data There are no current laws in United States , maybe it’s a time, that establish the lawful basis for processing data. The European Union has passed such a law in 2017 and it’s going into effect in May 2018. It is called the General Data Protection Regulation - GDPR.   According to GDPR laws, the company must be able to prove and describe what lawful basis they have to store and use your personal information. The company can use several types of legal grounds ...

Why user consent is a BIG DEAL for your business

Coming May 2018, users in European Union and United States will start asking businesses about their consent. It is a BIG DEAL! New GDPR laws create much stricter rules for getting and managing user consent on organizations and businesses regardless of their size. Here are a few questions and answers to help your business achieve compliance with GDPR to avoid fines of up to €20 million. What will GDPR mean for your business? How will my business need to be compliant with GDPR and the tougher demand for user consent? GDPR prohibit all processing of personal information without lawful reason. The new requirement requires you to make it lawful by asking each and every individual for consent to process their personal information. How my business does collects user consents? Forget those lengthy terms of service. Thanks to the new law, no more reading through legal mambo jumbo, and who reads it besides the lawyers anyways. User consent cannot be buried in those leng...

Lawful basis for data processing in GDPR

Meet the new term in the new general data protection regulation (GDPR) – “lawful basis for processing data”. In the heart of this new term are new rules for obtaining and managing user consent. So, let’s dig into what this will it mean for your business or an organization! You’ve got mail! Yes, another junk email just appeared in your inbox. Before you click delete, first check who sent it to you and why. Maybe you ordered a new swimsuit a few months back, but were you also asked, if it was ok to be contacted by the seller once a week, forever and ever? The new law turns this question around to protect you. Does the seller have a lawful basis to store and process your personal data? And what is the basis that they used to send you an email in the first place? What exactly does “lawful basis for processing data” mean? According to GDPR laws, the company must be able to prove and describe what lawful basis they use to store and use your personal information. The company c...

Meet the new data privacy network powered by the blockchain

The limitations of traditional data practices and the negative issues associated with "sharing" your personal data has created the need for a cost-effective solution that enables enterprises to use the Internet and a secure distributed network like Blockchain as an efficient and effective means to manage data privacy in terms of access and use of personal data.  New likes like GDPR and US data privacy laws regulate the collection, storage, use and sharing of “personal data.” Personal data is defined very broadly under the law as any data that relates to an identified or identifiable natural person. And even personal data that has been pseudonymized can be personal data if the pseudonym can be linked back to a particular individual. The Omnibasis platform uses smart contracts for storing and sharing consumer preferences, consent and permissions (PCP) on the Blockchain. The smart contract is unlocking access to personal data only as agreed with the consumer, on an ad-hoc ba...