Meet the new term in the new general data protection regulation (GDPR) – “lawful basis for processing data”. In the heart of this new term are new rules for obtaining and managing user consent. So, let’s dig into what this will it mean for your business or an organization! You’ve got mail! Yes, another junk email just appeared in your inbox. Before you click delete, first check who sent it to you and why. Maybe you ordered a new swimsuit a few months back, but were you also asked, if it was ok to be contacted by the seller once a week, forever and ever? The new law turns this question around to protect you. Does the seller have a lawful basis to store and process your personal data? And what is the basis that they used to send you an email in the first place? What exactly does “lawful basis for processing data” mean? According to GDPR laws, the company must be able to prove and describe what lawful basis they use to store and use your personal information. The company c...
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