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The Ultimate Guide to Customer Loyalty on Omnibasis

Customer loyalty pays off and any customer loyalty program is better than none. Do you know the cost to your business for to win a new customer? Is it $5, $25, $100? Do you track the cost? According to Harvard Business Review https://hbr.org/2014/10/the-value-of-keeping-the-right-customers , it costs about 5-25x more to acquire a new customer than to keep an existing customer. There is a huge value in keeping and expanding your business with your existing customers, as according to Inc. magazine https://www.inc.com/guides/2010/08/get-more-sales-from-existing-customers.html , they also spend 67% more than new customers. Businesses need to think about what they are doing to make their customers come back. The ICSC report also confirms that 82% of adults are loyal to brands. Read at https://www.businesswire.com/news/home/20170815005733/en/Prices-Raise-Customer-Loyalty So with that background, let’s dive into everything you need to know to build a successful customer loyalty...