Customer loyalty pays off and any customer loyalty program is better than none. Do you know the cost to your business for to win a new customer? Is it $5, $25, $100? Do you track the cost? According to Harvard Business Review https://hbr.org/2014/10/the-value-of-keeping-the-right-customers , it costs about 5-25x more to acquire a new customer than to keep an existing customer. There is a huge value in keeping and expanding your business with your existing customers, as according to Inc. magazine https://www.inc.com/guides/2010/08/get-more-sales-from-existing-customers.html , they also spend 67% more than new customers. Businesses need to think about what they are doing to make their customers come back. The ICSC report also confirms that 82% of adults are loyal to brands. Read at https://www.businesswire.com/news/home/20170815005733/en/Prices-Raise-Customer-Loyalty So with that background, let’s dive into everything you need to know to build a successful customer loyalty...
Omnibasis is a business management solution to run your sales, marketing, commerce, and operations powered by Blockchain technology