Skip to main content

How To Sell Digital Products and Downloads – The Complete Guide


Digital products and downloads are big business! Offering digital products as downloads isn't a new idea for businesses, and it’s an increasingly important tool to use and grow your business offline and online. Digital products are the ecommerce trend to watch and cannot be ignored.

Whether you already selling a physical product or are thinking about adding the option of adding a digital download product, you can boost your bottom line. With no monthly fees Omnibasis offers you an eCommerce platform to distribute and fulfill digital downloads with a powerful mobile wallet integration. In minutes, you can add digital products sale to your eCommerce business. With Omnibasis, you’re not just getting a place to host your digital products. You’re getting a complete sales funnel that allows you to capture emails, market to your customer list, collect money, sell digital downloads, and even upsell with additional products like online courses, memberships, and more. It’s truly an “all-in-one” platform for digital products.

You can launch digital products to complement the physical items or services you already offer. With no inventory to hold, with digital products, once created, they can be sold repeatedly to different customers making them ideal for creatives, artists, educators, and freelancers looking for new income streams.

Use digital downloads as a free give away towards growing an audience, acquiring new customers, and eventually, building a profitable website. These products often come in the form of downloadable or digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

The benefits of creating digital products

Digital products have many advantages that make them uniquely attractive to sell:

·       Low overhead costs - you don’t have to hold inventory or incur any shipping charges.

·       High profit margins - there’s no recurring cost of goods, so you retain the majority of your sales in profits.

·       Full automation - orders are delivered instantly upon payment, letting you be relatively hands-off with fulfillment.

·       Flexible products mix – many options to incorporate digital products into your business offer with free products to build your email list, monthly paid subscriptions for access to exclusive digital content, or licenses to use your digital products.

·       E-learning - a future of education opportunity to expand your business and impact with e-learning, an industry expected to be worth $331 billion by 2025.

Things to consider when selling digital products

With all the advantages of digital products distribution, you should be aware of drawbacks:

·       Competing with free content – with the Internet, consumers can search and find free alternatives to what you’re selling. So you’ll have to think carefully about the segment you target and your product descriptions, offer premium value add with your products, and build your brand in order to compete.

·       Piracy and theft - take precautions and reduce the risks by employing the right tools to protect your products. Omnibasis offers you a variety of ways to protect your digital content.

·       Restrictions on how it is sold – if you sell physical products through the 3rd party channels like Ebay, Amazon, Facebook  - you have follow their commerce policy.

Turn to Omnibasis to overcome digital products selling challenges with the right tools for your digital product business. When you sell digital downloads with Omnibasis, your customers get a direct download after checkout or an emailed link, or both, your choice. Setup your store to automatically send an updated download link to your customers whenever you update the digital content in on your store. Omnibasis offers you all the tools you need to build your own store and drive traffic via social media promotion and SEO (Search Engine Optimization) and an integrated e-mail marketing.

Sell Digital Downloads on Your Website

You can start selling digital downloads with Omnibasis in 10 minutes. With no physical product to manufacture, selling digital downloads is one of the easiest ways to set up your first online store and make an extra cash.

You might be familiar with the digital downloads like music, software, e-books, photos and videos. Your own store can focus on any one of these items or create a new category.

Omnibasis makes it easy to sell your digital downloads to customers everywhere. Drive traffic and expand your business with cutting-edge email and SMS marketing features, advanced SEO tools, multichannel selling, CRM, a built-in blog and countless built-in features that make selling downloadable goods fast and simple.

Choose your distribution model: licensing vs ownership.

Let’s review your understanding the difference between licensing and ownership. If you own your artwork, photography or digital content, when you sell that content online, whoever buys it is buying a license to use it, and your work is protected from unfair redistribution.

There are different types of licenses that you can choose to grant to your buyers. For example, you can give customers the right to print out multiple copies of your work, or just one. You can also give buyers the right to use your work only in the ways specified by your listing – for example, you have control over the way your artwork gets copied, distributed, and/or displayed.

Digitizing your products: scanning or photographing

If you are selling art, there are two options for getting physical art online with ease: scanning and photographing. If your physical art is 8.5” X 11” or smaller, you’ll be able to use an at-home scanner that connects to your computer. For larger artwork, you’ll want to have it scanned at a printing shop. From there, you can get the file sent to your email, or you can provide a flash drive for it to be uploaded to.

If choose the photography option, it is a little riskier. You’ll have to use a quality digital camera and make sure that each photo is taken at a high resolution. No matter what you do, resist the temptation to take a photo with your smartphone. No matter how quality the image looks, the screen on a cell phone is too small to allow for the file to be printed clearly later.

How Digital Product Downloads Work

In order to sell digital products successfully, you need a means of storing the products on your website and allowing them to be downloaded only by customers who have purchased them. You'll also have a way to prevent your digital products from being shared or pirated once they're in the hands of customers. Omnibasis comes with all the features you need to set up a digital product store that stores, distributes, monetizes and protects your digital products. Omnibasis provides you with unlimited storage so you can keep as many digital products in your online store as necessary. When a customer purchases the product, they'll receive an email with an encrypted download link from which they can obtain the product or a link embedded in an invoice, or both – your choice. You can configure these download links to expire after a certain period of time.

Serial Numbers and License Keys

License keys are a useful method for preventing unauthorized reproduction of certain types of digital products. For example, while programming a game or software, you could generate a list of license keys that would be needed to activate the product on a customer's computer. License keys help ensure the use of legitimately-purchased copies of your product. If you've created license keys or serial numbers for your digital products, you can upload them to Omnibasis where they'll be automatically delivered with customer orders. You can limit each license key to a single order or allow your store to reuse the keys as needed. You'll also be able to see the number of customers of each license key in your Omnibasis dashboard. License key information is shown in customer order records as well, so you can find out which key was issued to a certain customer.

Accepting Online Payments for Digital Downloads

To sell digital downloads, you'll need to connect your store with one of the merchant accounts that support digital downloads stores. Omnibasis is integrated with many payment providers giving a wide variety of choices.

Marketing Digital Products

Marketing digital products is similar to marketing physical products: it all starts with research. Ideally, you should research your market before you even create the product, while you're still in the initial planning stages. When your product is ready to sell, you can market through the traditional channels like email newsletters, pay-per-click advertising, and social media posts, but you can build even more effective strategies depending on what type of product your digital content is. For example, you can market a video game by posting gameplay footage on social media and YouTube and offering a free demo version. For videos and music, you could offer trailers and demo cuts. For e-books, you could release the first chapter for free. Each type of digital product has its own special potential for marketing.

SEO best practices

SEO is often the deciding factor in whether or not your products will get the viewership that they deserve. The more recognizable your item listings are to search engines, the higher your product pages will rank in the search engine results pages, and the more people will find them.

Search engines want their users to have a straightforward experience, and a large part of SEO is making sure your details and descriptions are clear. There are a few simple actions you can take to help your products stand out:

1.       Use keywords. Relevant keywords turn into relevant tags for your item listings – think about the kinds of phrases you’d search for as a consumer looking for your product.

2.       Use a descriptive title for your products. A good product title will encourage potential buyers to click. The product title is the clickable headline on the search result page that leads people to your product page, so you’ll want to keep it simple and concise.

3.       Write an engaging product description. A product description is the copy that users will view as a summary of what you’re selling, so you’ll want to keep it specific and engaging – and, like the product title, it should tell people exactly what your product is.

4.       Add alt text to your images. Alt text is the descriptive text that appears in place of an image when it has trouble loading. This element is important for ecommerce SEO, because buyers want to know exactly what they’re shopping for.


Build your social media presence

Social media is a park of your marketing strategy and a great promotional tool. Consider platforms like Instagram, Twitter, and Facebook as opportunities to widen your audience and engage with people. Ask your customers to share their purchases with a feedback on their social media profiles. Once you’ve built a name for yourself on social media, you can use those platforms to drive traffic back to your site.

With Omnibasis, you can also use social media-specific features that makes it easy for shoppers to share your products, post reviews and comments, and share your website posts on their own social pages. Omnibasis makes it easy for customers to spread the word about your products.

The Best Ideas for Digital Products to Sell Online

We will try to help you to find a new idea for the digital products you can sell on Omnibasis. Whether you're a content creator or you resell digital products, you can sell them all with a powerful online e-commerce platform from Omnibasis. Here are some examples of digital products you can sell online:

  • Music
  • E-books
  • Online courses
  • Games and Software
  • Photos and Videos
  • Website Templates
  • Expertise or Services
  • Membership Access

Sell Music Online

If you’re a musician or an artist, chances are you’ve explored ways you can monetize your talents or the audience you’re building. In addition to t-shirts or prints, add digital downloads of your music to your site. With Omnibasis you can create a fully-branded e-commerce website where your fans can to purchase your music and interact with you. Sell individual songs, whole albums, bonus content like video of live performances, and more. You can even create a separate pricing model to allow select customers interested in licensing your music to use in projects. Omnibasis offer everything you need to sell music online.

Create and sell a unique ringtone or a sound effect that compliments your music.

Sell E-books Online

The e-book market is growing with many apps available for readers to use on their favorite devices. Whether you write fiction, instructional manuals, guides to video game secrets, cookbooks, or any other type of content, your customers will enjoy reading on their desktop computers, tablets, and smartphones. With Omnibasis, you can easily sell PDF files, .mobi files, .epub files, and any other preferred formats to sell e-books. If you have physical books as well, you can sell them alongside your e-books. You can combine an e-book with an online learning course with presentations, videos, and quizzes.

Sell Courses Online

People all over the Internet turn to online resources to learn a new skill. With Omnibasis you can sell online learning courses with e-books, videos, and more. You can sell a complete course together, or sell its lessons individually so customers can choose when to move ahead. Offer free sample downloads to get customers a preview. You can also offer hard copies of your courses, including books, DVDs, and even additional learning materials used in your courses. Your customers can get everything they need in the same place.

If you consider yourself an expert on a particular topic, digital products are a great way to package that information and sell it to others looking to learn.

Online courses are best suited for in-depth content. They require some effort up front, from creating a presentation to recording a video walk-through. When creating an online course, start with learner outcomes: what do you want the learner to know or be able to do at the end of your course?

You can include quizzes, knowledge checks, and interactive activities within your courses to help break-up learning content and make your e-course more engaging. Consider learning and implementing a teaching model like ADDIE.

To get notices, you can leverage an existing reputation as an expert to garner attention for your products, or if you’re starting from scratch, you can create and give away free content to generate interest and leads for your paid digital products.

Sell Games and Software Online

Sell your games, website plugins and software from your own online store with Omnibasis. You can attach your premade license keys to each customer purchase to prevent software piracy or let Omnibasis to generate a unique activation key. With Omnibasis, you can sell any kind of digital content like digital games, apps, and other types of software. We recommend you use single-use license keys unless you want to allow your customers to install the software on more than one computer. When selling software, it's crucial to keep track of your customers so you can replace their software key if needed — for example, if a customer contacts you because their computer's hard drive died and is unrecoverable, you should to be able to issue them a new software key.

Sell Photos and Videos Online

Many content creators who specialize in stock photography for websites and editorials, stock video for educational and commercial projects, and stock sound effects turned to Omnibasis to sell photos and videos online directly to customers. Don't let your unique content get lost among the competition, create your own website to sell your content with Omnibasis.

If you just starting or take photos for fun, you can make some money directly from your website.

Sell your art as digital downloads. Create digital prints of your work and turn them into wallpapers or avatars for use on phones or online by setting up your website and store with Omnibasis.

Be sure to protect your digital products with watermarks and other security measures, especially if you want to sell photos online. Omnibasis makes it easy for you to create a digital water mark to your assets.

Sell Website Templates Online

Open your own template store and reach customers worldwide looking for a fresh design for their websites with Omnibasis. Upload high-quality images and video to show off every feature of your templates in action. Your customers will be able to download the needed template files right from your website for the price you choose.

Sell Expertise or Services

You don’t have to meet your client in person to offer your services online. You can run online courses, offer translation services, editing jobs, virtual exercise, yoga, just to name just a few. By creating courses online and working with clients digitally, you can work from where you are, at whatever hours suit you, and you save time travelling to and from each job.

Customers often receive digital products as part of their "purchase" with many services. A designer will deliver logos. A personal trainer might deliver a workout plan. Leaning into this, you can position certain services as packages containing valuable digital products. For example, you could offer a consultation for a fee, along with a personalized report or Excel spreadsheet, and then upsell your customers on your other services or products. Or you could offer a free downloadable product to generate leads for your email list, a tactic that many online businesses employ today.

If there are common tasks you complete as part of your service business that are easy for you but valuable to your customer, you can consider productizing them to create revenue streams that require less of your time and effort to maintain.

Digital products can also come in the form of intangible tools that equip professionals to do tasks that either fall outside of their skillset or take up a lot of time. You can sell digital solutions to the common pain points and needs of a specific audience.

If you already have a freelance business, it might be worth considering how you can turn your skills and services into digital products to create passive streams of revenue with Omnibasis.

Sell membership for access to exclusive digital products

Instead of selling individual digital products, you can bundle them together and offer them with a paid subscription to generate recurring revenue.

Membership based access is ideal if you plan to maintain a growing library of premium content and build a community of passionate members. Paid digital subscriptions can even create an opportunity to directly monetize your existing content marketing efforts. Since this content is behind a gate that only paying subscribers can access through their customer account, you can also host exclusive content that can be streamed rather than downloaded.

You can build your membership-based business by using Omnibasis features for recurring subscription billing and as your digital delivery system.

How to price digital products?

First you need to do your market research before you set the price. Study your competitors for starters.  

The price of your digital products should be based on the cost to you plus a markup that will allow you to profit. Setting this markup too high can reduce digital content sales. If you're reselling digital products, your costs will be different than if you're creating them yourself. Reselling means you've purchased a specific number of a product for a specific price, so you can only sell up to the quantity you have and at a price that exceeds the cost of your purchase. However, if you create your own digital products, you can decide to sell unlimited copies. If you're able to pull in a large number of customers, you can sell your digital products at extremely low prices and make it up with volume.

Digital products you create yourself often don't have a "cost" in physical materials, but they can have costs for time, labor, and equipment needed to create them. However, keep in mind that you can sell as many copies of these products as you need. You should always work out how many of a product you'll need to sell in order to make up the cost of creating it.

Never be afraid to invest in the proper tools for the creation of digital content. These tools include professional software that is often better suited to your work than any similar free app. Plus, better software often has a great user community that can help you learn how to create digital products fast while retaining great quality. Omnibasis offers you all the tools you need to start selling your digital products and downloads with no monthly fees.

How to Get Started Selling Digital Downloads Online

To start selling digital products, first you need to come up with some unique product ideas to sell. This doesn't mean creating a whole new type of digital product — instead, it means creating a unique product within the existing digital content types. You may decide to write your own e-books about an area in which you have expertise, or you could decide to sell your own games or software.

Alternately, you could resell digital products such as game license keys or other content you have permission to resell. Game and software license keys can be some of the most profitable digital products because you can often buy numerous license keys at a discount, and sell them individually at full price.

Once you've created your content, the next step is to sign up for a FREE online account with Omnibasis so you can start building your e-commerce store for selling digital content.

With Omnibasis you can build a digital downloads e-commerce website in 10 minutes. You can sell movies, books on tape, software applications and more when you start your own online business. It may seem like an intimidating project, but it’s a lot easier than you think and could be your first step into entrepreneurship.

Entertainment is and always will be a huge market. Get in on the action with your own online store. You’ll need very little overhead to get up and running—and you don’t need to be super tech-friendly right off the bat. As you learn how to build a digital downloads e-commerce website with Omnibasis, you’ll realize how easy it is to use Omnibasis technology. Here are steps to take to build your e-commerce store.


Getting digital with all-in-one platform

You’ll need a powerful software platform from Omnibasis. You can manage your library of digital products, setup flexible pricing, engaging website and connect to payment processing – all important tools to build a digital downloads e-commerce website.


Choose a design that represents your store

With digital downloads, you are flexible with your store design and brand. Decide who your target audience is and implement a design you think would appeal to them. Omnibasis platform includes prebuilt designs that you can jump in and perform minimal customizations on. Or, if you’re ready to go fully customization, select one of Omnibasis site templates or work with a designer. Customizability is an important feature to stand out as you build and launch a digital downloads e-commerce website.


Select multiple payment methods

Consumers tend to buy only when they feel like they can trust the website. That’s why it’s important to tie in different payment options, like credit card or Paypal, or both. Brand trust leads to store loyalty. You have a moment early on in the customer relationship to establish that trust; if you do it correctly, you’ll have plenty of return business.


Launch your website

Once all your products are uploaded and payment options are configured, it’s time to launch your website to the Internet. Before you’re ready to launch, you should test your store out to make sure everything is working properly. Use Omnibasis integrated email marketing management tools to send out the announcement, along with promotions. Follow these tips and you’ll successfully understand how to build a digital downloads eCommerce website.

To move forward with selling digital products and downloads you’ll need to setup a business account on Omnibasis and configure a digital product with various amounts you want to charge.

Start leveraging your e-mail marketing list. Begin building an e-mail list from the starting days of your business. This list can prove to be instrumental in marketing your gift cards. A holiday-themed mail sent out to the entire list, announcing and promoting your gift cards will ensure improved traffic ahead and during holiday sale season.

Leverage social media channels for effectively promoting your digital products both prior to and during sale season. It’s crucial to find out the channels where your target customers are most active on and make efforts to attract them there.

Announce on your website and make it a point to inform your customers of the availability of digital products and downloads. The announcement needs to done in a way to attract the maximum attention of website visitors. A well-placed banner and a carefully timed pop-up can convey the message in a moment.

Complete eCommerce and Digital Downloads and Products solution on Omnibasis

Now that you understand how important digital products can be to your business, it’s time to add them to your inventory. Selling digital downloads is an easy way to meet your shoppers’ demands and offer them full service.

Omnibasis offers a complete digital products e-commerce solution to help your business grow. These digital downloads features are integrated into omniCommerce and deliver you a variety of options to grow your sales and revenue in specific ways without restricting yourself or your customers.

With omniCommerce you will find an easy management tools to power your digital downloads and products and track their performance and usages with time. Start selling your digital downloads with omniCommerce on Omnibasis today with no monthly fees and full featured solution.


Popular posts from this blog

The Ultimate Guide to Creating Your Own Non-Fungible Token (NFT) without Writing a Line of Code

The advancement of the Blockchain technology creates new opportunities for new and existing businesses. One of the new use cases of Blockchain technology was to create a non-fungible token (NFT). Do you have this great new business idea or getting ready to launch a startup, and you want to embrace the new world and create your own NFT? Do you have an existing business and want to know how to capitalize on a NFT without writing a single line of code? We will guide you along the journey and help you in all aspects of NFT creation and distribution. You will learn how NFTs are working and show you how to easy it is to use our solution to create your own NFT and determine whether your business needs it. Let’s dive into everything you need to know to build a successful NFT. What is a NFT? A non-fungible token (NFT) is a unit of data on a digital ledger called a blockchain, where each NFT can represent a unique digital item, and thus they are not interchangeable. NFTs can represent

The Ultimate Guide to Digital ID with Mobile Wallet

In this guide you learn everything you need to know about Digital ID wallet and proving your identity with a greater privacy and all your ID credentials at hand on your mobile device. Make A Case for Digital ID How many identity cards do you have in your wallet? Go ahead, open your wallet and count. I counted at least 5: driver license, car insurance, health insurance, dentist insurance, and eye & vision insurance. All these traditional documents have served us well but in a changing world with all of us carrying around a mobile device, our phones can take over the function of those documents. Identity documents like insurance card, national ID cards, driver license all prime target to be wallet items to digitized into the mobile phone. Digital IDs have the power to transform business processes dramatically with new trust, privacy-protection, and security like never before. Products like Omnibasis Digital ID based on omniPass allows customers to benefit from a secure and trus

Digital Proof of Insurance with Mobile Wallet

Digital Proof of Insurance (DPI) refers to an electronic version of an insurance card or policy that can be displayed on a mobile device or computer. DPI is a convenient alternative to traditional paper insurance cards that are often easily misplaced or damaged. Insurance companies around the world are turning to Omnibasis and omniPass solution to offer the option of a digital proof of insurance, allowing policyholders to access their insurance information through a mobile app or online portal hosted by Omnibasis with a branded white label site. For car insurance, most states in United States also allow drivers to show their DPI during a traffic stop, rather than requiring a physical insurance card. Mobile Wallet Introduction Users do not want to download yet another app on their mobile device and prefer to use a mobile wallet. A mobile wallet is a digital platform that allows users to store payment information, loyalty cards, and other types of digital content in a single, c