Digital products and downloads are big business! Offering digital
products as downloads isn't a new idea for businesses, and it’s an increasingly
important tool to use and grow your business offline and online. Digital
products are the ecommerce trend to watch and cannot be ignored.
Whether you already selling a physical product or are
thinking about adding the option of adding a digital download product, you can
boost your bottom line. With no monthly fees Omnibasis offers you an eCommerce
platform to distribute and fulfill digital downloads with a powerful mobile
wallet integration. In minutes, you can add digital products sale to your
eCommerce business. With Omnibasis, you’re not just getting a place to host
your digital products. You’re getting a complete sales funnel that allows you
to capture emails, market to your customer list, collect money, sell digital
downloads, and even upsell with additional products like online courses,
memberships, and more. It’s truly an “all-in-one” platform for digital products.
You can launch digital products to complement the physical
items or services you already offer. With no inventory to hold, with digital
products, once created, they can be sold repeatedly to different customers
making them ideal for creatives, artists, educators, and freelancers looking
for new income streams.
Use digital downloads as a free give away towards growing an
audience, acquiring new customers, and eventually, building a profitable
website. These products often come in the form of downloadable or digital
files, such as MP3s, PDFs, videos, plug-ins, and templates.
The benefits of creating digital products
·
Low overhead costs - you don’t have to
hold inventory or incur any shipping charges.
·
High profit margins - there’s no
recurring cost of goods, so you retain the majority of your sales in profits.
·
Full automation - orders are delivered
instantly upon payment, letting you be relatively hands-off with fulfillment.
·
Flexible products mix – many options to
incorporate digital products into your business offer with free products to
build your email list, monthly paid subscriptions for access to exclusive
digital content, or licenses to use your digital products.
·
E-learning - a future of education
opportunity to expand your business and impact with e-learning, an industry
expected to be worth $331 billion by 2025.
Things to consider when selling digital products
With all the advantages of digital products distribution,
you should be aware of drawbacks:
·
Competing with free content – with the
Internet, consumers can search and find free alternatives to what you’re
selling. So you’ll have to think carefully about the segment you target and
your product descriptions, offer premium value add with your products, and
build your brand in order to compete.
·
Piracy and theft - take precautions and
reduce the risks by employing the right tools to protect your products.
Omnibasis offers you a variety of ways to protect your digital content.
·
Restrictions on how it is sold – if you sell
physical products through the 3rd party channels like Ebay, Amazon, Facebook
- you have follow their commerce policy.
Turn to Omnibasis to overcome digital products selling challenges
with the right tools for your digital product business. When you sell digital
downloads with Omnibasis, your customers get a direct download after checkout or
an emailed link, or both, your choice. Setup your store to automatically send
an updated download link to your customers whenever you update the digital
content in on your store. Omnibasis offers you all the tools you need to build
your own store and drive traffic via social media promotion and SEO (Search
Engine Optimization) and an integrated e-mail marketing.
Sell Digital Downloads on Your Website
You can start selling digital downloads with Omnibasis in 10 minutes. With no physical product to manufacture, selling digital downloads is one of the easiest ways to set up your first online store and make an extra cash.
You might be familiar with the digital downloads like music,
software, e-books, photos and videos. Your own store can focus on any one of
these items or create a new category.
Omnibasis makes it easy to sell your digital downloads to
customers everywhere. Drive traffic and expand your business with cutting-edge
email and SMS marketing features, advanced SEO tools, multichannel selling,
CRM, a built-in blog and countless built-in features that make selling
downloadable goods fast and simple.
Choose your distribution model: licensing vs ownership.
Let’s review your understanding the difference between
licensing and ownership. If you own your artwork, photography or digital
content, when you sell that content online, whoever buys it is buying a license
to use it, and your work is protected from unfair redistribution.
There are different types of licenses that you can choose to
grant to your buyers. For example, you can give customers the right to print
out multiple copies of your work, or just one. You can also give buyers the
right to use your work only in the ways specified by your listing – for
example, you have control over the way your artwork gets copied, distributed,
and/or displayed.
Digitizing your products: scanning or photographing
If you are selling art, there are two options for getting
physical art online with ease: scanning and photographing. If your physical art
is 8.5” X 11” or smaller, you’ll be able to use an at-home scanner that
connects to your computer. For larger artwork, you’ll want to have it scanned
at a printing shop. From there, you can get the file sent to your email, or you
can provide a flash drive for it to be uploaded to.
If choose the photography option, it is a little riskier. You’ll
have to use a quality digital camera and make sure that each photo is taken at
a high resolution. No matter what you do, resist the temptation to take a photo
with your smartphone. No matter how quality the image looks, the screen on a
cell phone is too small to allow for the file to be printed clearly later.
How Digital Product Downloads Work
In order to sell digital products successfully, you need a
means of storing the products on your website and allowing them to be
downloaded only by customers who have purchased them. You'll also have a way to
prevent your digital products from being shared or pirated once they're in the
hands of customers. Omnibasis comes with all the features you need to set up a
digital product store that stores, distributes, monetizes and protects your
digital products. Omnibasis provides you with unlimited storage so you can keep
as many digital products in your online store as necessary. When a customer
purchases the product, they'll receive an email with an encrypted download link
from which they can obtain the product or a link embedded in an invoice, or
both – your choice. You can configure these download links to expire after a
certain period of time.
Serial Numbers and License Keys
License keys are a useful method for preventing unauthorized
reproduction of certain types of digital products. For example, while
programming a game or software, you could generate a list of license keys that
would be needed to activate the product on a customer's computer. License keys
help ensure the use of legitimately-purchased copies of your product. If you've
created license keys or serial numbers for your digital products, you can
upload them to Omnibasis where they'll be automatically delivered with customer
orders. You can limit each license key to a single order or allow your store to
reuse the keys as needed. You'll also be able to see the number of customers of
each license key in your Omnibasis dashboard. License key information is shown
in customer order records as well, so you can find out which key was issued to
a certain customer.
Accepting Online Payments for Digital Downloads
To sell digital downloads, you'll need to connect your store
with one of the merchant accounts that support digital downloads stores.
Omnibasis is integrated with many payment providers giving a wide variety of
choices.
Marketing Digital Products
Marketing digital products is similar to marketing physical products: it all starts with research. Ideally, you should research your market before you even create the product, while you're still in the initial planning stages. When your product is ready to sell, you can market through the traditional channels like email newsletters, pay-per-click advertising, and social media posts, but you can build even more effective strategies depending on what type of product your digital content is. For example, you can market a video game by posting gameplay footage on social media and YouTube and offering a free demo version. For videos and music, you could offer trailers and demo cuts. For e-books, you could release the first chapter for free. Each type of digital product has its own special potential for marketing.
SEO best practices
SEO is often the deciding factor in whether or not your
products will get the viewership that they deserve. The more recognizable your
item listings are to search engines, the higher your product pages will rank in
the search engine results pages, and the more people will find them.
Search engines want their users to have a straightforward experience, and a large part of SEO is making sure your details and descriptions are clear. There are a few simple actions you can take to help your products stand out:
1.
Use keywords. Relevant keywords turn into
relevant tags for your item listings – think about the kinds of phrases you’d
search for as a consumer looking for your product.
2.
Use a descriptive title for your products.
A good product title will encourage potential buyers to click. The product title
is the clickable headline on the search result page that leads people to your
product page, so you’ll want to keep it simple and concise.
3.
Write an engaging product description. A
product description is the copy that users will view as a summary of what
you’re selling, so you’ll want to keep it specific and engaging – and, like the
product title, it should tell people exactly what your product is.
4.
Add alt text to your images. Alt text is
the descriptive text that appears in place of an image when it has trouble
loading. This element is important for ecommerce SEO, because buyers want to
know exactly what they’re shopping for.
Build your social media presence
Social media is a park of your marketing strategy and a
great promotional tool. Consider platforms like Instagram, Twitter, and
Facebook as opportunities to widen your audience and engage with people. Ask
your customers to share their purchases with a feedback on their social media
profiles. Once you’ve built a name for yourself on social media, you can use
those platforms to drive traffic back to your site.
With Omnibasis, you can also use social media-specific features
that makes it easy for shoppers to share your products, post reviews and comments,
and share your website posts on their own social pages. Omnibasis makes it easy
for customers to spread the word about your products.
The Best Ideas for Digital Products to Sell Online
We will try to help you to find a new idea for the digital products you can sell on Omnibasis. Whether you're a content creator or you resell digital products, you can sell them all with a powerful online e-commerce platform from Omnibasis. Here are some examples of digital products you can sell online:
- Music
- E-books
- Online courses
- Games and Software
- Photos and Videos
- Website Templates
- Expertise or Services
- Membership Access
Sell Music Online
If you’re a musician or an artist, chances are you’ve
explored ways you can monetize your talents or the audience you’re building. In
addition to t-shirts or prints, add digital downloads of your music to your
site. With Omnibasis you can create a fully-branded e-commerce website where your
fans can to purchase your music and interact with you. Sell individual songs,
whole albums, bonus content like video of live performances, and more. You can
even create a separate pricing model to allow select customers interested in
licensing your music to use in projects. Omnibasis offer everything you need to
sell music online.
Create and sell a unique ringtone or a sound effect that
compliments your music.
Sell E-books Online
The e-book market is growing with many apps available for
readers to use on their favorite devices. Whether you write fiction,
instructional manuals, guides to video game secrets, cookbooks, or any other
type of content, your customers will enjoy reading on their desktop computers,
tablets, and smartphones. With Omnibasis, you can easily sell PDF files, .mobi
files, .epub files, and any other preferred formats to sell e-books. If you
have physical books as well, you can sell them alongside your e-books. You can
combine an e-book with an online learning course with presentations, videos,
and quizzes.
Sell Courses Online
People all over the Internet turn to online resources to
learn a new skill. With Omnibasis you can sell online learning courses with
e-books, videos, and more. You can sell a complete course together, or sell its
lessons individually so customers can choose when to move ahead. Offer free
sample downloads to get customers a preview. You can also offer hard copies of
your courses, including books, DVDs, and even additional learning materials
used in your courses. Your customers can get everything they need in the same
place.
If you consider yourself an expert on a particular topic,
digital products are a great way to package that information and sell it to
others looking to learn.
Online courses are best suited for in-depth content. They
require some effort up front, from creating a presentation to recording a video
walk-through. When creating an online course, start with learner outcomes: what
do you want the learner to know or be able to do at the end of your course?
You can include quizzes, knowledge checks, and interactive
activities within your courses to help break-up learning content and make your
e-course more engaging. Consider learning and implementing a teaching model
like ADDIE.
To get notices, you can leverage an existing reputation as
an expert to garner attention for your products, or if you’re starting from
scratch, you can create and give away free content to generate interest and
leads for your paid digital products.
Sell Games and Software Online
Sell your games, website plugins and software from your own
online store with Omnibasis. You can attach your premade license keys to each
customer purchase to prevent software piracy or let Omnibasis to generate a
unique activation key. With Omnibasis, you can sell any kind of digital content
like digital games, apps, and other types of software. We recommend you use
single-use license keys unless you want to allow your customers to install the
software on more than one computer. When selling software, it's crucial to keep
track of your customers so you can replace their software key if needed — for
example, if a customer contacts you because their computer's hard drive died
and is unrecoverable, you should to be able to issue them a new software key.
Sell Photos and Videos Online
Many content creators who specialize in stock photography
for websites and editorials, stock video for educational and commercial
projects, and stock sound effects turned to Omnibasis to sell photos and videos
online directly to customers. Don't let your unique content get lost among the
competition, create your own website to sell your content with Omnibasis.
If you just starting or take photos for fun, you can make
some money directly from your website.
Sell your art as digital downloads. Create digital prints of
your work and turn them into wallpapers or avatars for use on phones or online
by setting up your website and store with Omnibasis.
Be sure to protect your digital products with watermarks and
other security measures, especially if you want to sell photos online.
Omnibasis makes it easy for you to create a digital water mark to your assets.
Sell Website Templates Online
Open your own template store and reach customers worldwide
looking for a fresh design for their websites with Omnibasis. Upload
high-quality images and video to show off every feature of your templates in
action. Your customers will be able to download the needed template files right
from your website for the price you choose.
Sell Expertise or Services
You don’t have to meet your client in person to offer your
services online. You can run online courses, offer translation services,
editing jobs, virtual exercise, yoga, just to name just a few. By creating
courses online and working with clients digitally, you can work from where you
are, at whatever hours suit you, and you save time travelling to and from each
job.
Customers often receive digital products as part of their
"purchase" with many services. A designer will deliver logos. A
personal trainer might deliver a workout plan. Leaning into this, you can
position certain services as packages containing valuable digital products. For
example, you could offer a consultation for a fee, along with a personalized
report or Excel spreadsheet, and then upsell your customers on your other
services or products. Or you could offer a free downloadable product to
generate leads for your email list, a tactic that many online businesses employ
today.
If there are common tasks you complete as part of your
service business that are easy for you but valuable to your customer, you can
consider productizing them to create revenue streams that require less of your
time and effort to maintain.
Digital products can also come in the form of intangible
tools that equip professionals to do tasks that either fall outside of their
skillset or take up a lot of time. You can sell digital solutions to the common
pain points and needs of a specific audience.
If you already have a freelance business, it might be worth considering
how you can turn your skills and services into digital products to create
passive streams of revenue with Omnibasis.
Sell membership for access to exclusive digital products
Instead of selling individual digital products, you can
bundle them together and offer them with a paid subscription to generate
recurring revenue.
Membership based access is ideal if you plan to maintain a
growing library of premium content and build a community of passionate members.
Paid digital subscriptions can even create an opportunity to directly monetize
your existing content marketing efforts. Since this content is behind a gate
that only paying subscribers can access through their customer account, you can
also host exclusive content that can be streamed rather than downloaded.
You can build your membership-based business by using
Omnibasis features for recurring subscription billing and as your digital
delivery system.
How to price digital products?
The price of your digital products should be
based on the cost to you plus a markup that will allow you to profit. Setting
this markup too high can reduce digital content sales. If you're reselling
digital products, your costs will be different than if you're creating them
yourself. Reselling means you've purchased a specific number of a product for a
specific price, so you can only sell up to the quantity you have and at a price
that exceeds the cost of your purchase. However, if you create your own digital
products, you can decide to sell unlimited copies. If you're able to pull in a
large number of customers, you can sell your digital products at extremely low
prices and make it up with volume.
Digital products you create yourself often don't have a
"cost" in physical materials, but they can have costs for time,
labor, and equipment needed to create them. However, keep in mind that you can
sell as many copies of these products as you need. You should always work out how
many of a product you'll need to sell in order to make up the cost of creating
it.
Never be afraid to invest in the proper tools for the
creation of digital content. These tools include professional software that is
often better suited to your work than any similar free app. Plus, better
software often has a great user community that can help you learn how to create
digital products fast while retaining great quality. Omnibasis offers you all
the tools you need to start selling your digital products and downloads with no
monthly fees.
How to Get Started Selling Digital Downloads Online
To start selling digital products, first you need to come up
with some unique product ideas to sell. This doesn't mean creating a whole new
type of digital product — instead, it means creating a unique product within
the existing digital content types. You may decide to write your own e-books
about an area in which you have expertise, or you could decide to sell your own
games or software.
Alternately, you could resell digital products such as game
license keys or other content you have permission to resell. Game and software
license keys can be some of the most profitable digital products because you
can often buy numerous license keys at a discount, and sell them individually
at full price.
Once you've created your content, the next step is to sign
up for a FREE online account
with Omnibasis so you can start building your e-commerce store for selling
digital content.
With Omnibasis you can build a digital downloads e-commerce website
in 10 minutes. You can sell movies, books on tape, software applications and
more when you start your own online business. It may seem like an intimidating
project, but it’s a lot easier than you think and could be your first step into
entrepreneurship.
Entertainment is and always will be a huge market. Get in on
the action with your own online store. You’ll need very little overhead to get
up and running—and you don’t need to be super tech-friendly right off the bat.
As you learn how to build a digital downloads e-commerce website with Omnibasis,
you’ll realize how easy it is to use Omnibasis technology. Here are steps to
take to build your e-commerce store.
Getting digital with all-in-one platform
You’ll need a powerful software platform from Omnibasis. You
can manage your library of digital products, setup flexible pricing, engaging
website and connect to payment processing – all important tools to build a
digital downloads e-commerce website.
Choose a design that represents your store
With digital downloads, you are flexible with your store
design and brand. Decide who your target audience is and implement a design you
think would appeal to them. Omnibasis platform includes prebuilt designs that
you can jump in and perform minimal customizations on. Or, if you’re ready to
go fully customization, select one of Omnibasis site templates or work with a
designer. Customizability is an important feature to stand out as you build and
launch a digital downloads e-commerce website.
Select multiple payment methods
Consumers tend to buy only when they feel like they can
trust the website. That’s why it’s important to tie in different payment options,
like credit card or Paypal, or both. Brand trust leads to store loyalty. You
have a moment early on in the customer relationship to establish that trust; if
you do it correctly, you’ll have plenty of return business.
Launch your website
Once all your products are uploaded and payment options are
configured, it’s time to launch your website to the Internet. Before you’re
ready to launch, you should test your store out to make sure everything is
working properly. Use Omnibasis integrated email
marketing management tools to send out the announcement, along with
promotions. Follow these tips and you’ll successfully understand how to build a
digital downloads eCommerce website.
To move forward with selling digital products and downloads you’ll
need to setup a business account on Omnibasis and configure a digital product
with various amounts you want to charge.
Start leveraging your e-mail marketing list. Begin building
an e-mail list from the starting days of your business. This list can prove to
be instrumental in marketing your gift cards. A holiday-themed mail sent out to
the entire list, announcing and promoting your gift cards will ensure improved
traffic ahead and during holiday sale season.
Leverage social media channels for effectively promoting
your digital products both prior to and during sale season. It’s crucial to
find out the channels where your target customers are most active on and make
efforts to attract them there.
Announce on your website and make it a point to inform your
customers of the availability of digital products and downloads. The
announcement needs to done in a way to attract the maximum attention of website
visitors. A well-placed banner and a carefully timed pop-up can convey the
message in a moment.
Complete eCommerce and Digital Downloads and Products solution on Omnibasis
Now that you understand how important digital products can be to your business, it’s time to add them to your inventory. Selling digital downloads is an easy way to meet your shoppers’ demands and offer them full service.
Omnibasis
offers a complete digital products e-commerce solution to help your business
grow. These digital downloads features are integrated into omniCommerce and deliver
you a variety of options to grow your sales and revenue in specific ways
without restricting yourself or your customers.
With omniCommerce
you will find an easy management tools to power your digital downloads and
products and track their performance and usages with time. Start selling your digital
downloads with omniCommerce on Omnibasis today with no monthly fees and full
featured solution.
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